What successes have been achieved by your organization so far. How can you benefit from this?
Which products and services are the most successful within your organization and who are your real customers?
Is there sufficient insight into the challenges your customers face and are there ways to think of that you can contribute to in addition to your own product or service?
How up-to-date is your customer base and is immediately visible which customers require more contact but also which customers might benefit better from a new contact?
What wishes do you have on your wish list and what opportunities do you want to explore further?
We then translate our joint inventory into a practical no-nonsense approach, focusing on the following 3 areas of focus: