WhatNext advises organizations on the design and implementation of a tailor-made Social Media (strategy and content) Plan.

The aim of this Plan is to actively assist the customers of the organization along online roads and to strengthen the bond, to entice fans to visit more frequently and at the same time to arouse interest among new potential interested parties. This by creating an attractive platform where transparent communication and engagement takes place between organization and its customers in a customer-friendly environment.

Background
Many organizations and their customers seem sensitive to all crisis stories. This is expressed in different ways and depends on the industry in which you operate.

At the same time, these kinds of circumstances also offer many opportunities, especially in the social media field. By providing promising solutions that can be used effectively and efficiently. Solutions that fit well with the wishes and needs of the organization and its end customer.

Our offer
For a multi-party approach, it’s good to use LinkedIn, Facebook, Twitter, Instagram and Pinterest as Social Media platforms that reinforce each other. Advantages for the use of an ambassador’s program mbv a combination of platforms include:

  • reaching current customers

  • receive appreciation from the customer in choosing to involve them

  • in the case of an indirect channel; contribute to increase retailer sales which can lead to higher purchasing behaviour

  • interest of the end customer- by sending customized email newsletters and inviting them to visit the Facebook company page regularly.

  • interest, engagement with end customer.

  • promoting new products and services

  • attract potential new customers

  • strengthening community around the brand

  • learn more about the end customer (likes/dislikes specifically or in general

WhatNext opts for a combination of accessible (online) marketing tools that can be launched directly with and through the employees of the organization.  Our approach consists of a Kick-off and 3 phases.

Kick-off: Ideas and inspiration session
During the Kick-off, on the basis of the pre-spoken and approved Social Media (strategy and content) Plan (containing the pre-discussed and defined objectives so that the principles are clear for all parties) the plans and actions are presented to all employees by management and WhatNext.

There is also a targeted effort and action in the development of additional ideas and first focus areas.

Phase 1
In the first phase, the organization makes contact with the first (pilot) group and explains the Social Media approach.
At this stage we will also set up the Social media platform. This is done on the basis of the objectives and frameworks resulting from the Kick-off/inspiration session.

Phase 2 (Call2action)
At this stage, in addition to initial planned action, we develop several interactive Social Media actions and place them on a regular basis on the various social media platforms. [

Phase 3 (WhatNext)
This phase will be used to first discuss the results of the action internally and to adjust it where necessary.
At this stage, all data is also put in clear reporting so that the client can track how the social media effect is.